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Charles Purdy

I’m an expert copywriter, editor, and storyteller, as well as a seasoned marketing content manager with comprehensive project-management skills. I guide editorial projects and content experiences from concept, through creation, to proofreading and launch. After starting my career as a copy editor and then a managing editor at Macworld magazine, I moved on to leading editorial departments for companies including Carbon Health, Adobe, Yahoo, and Chevron. I have also contributed to numerous content projects as a freelance content manager, writer, editor, and copy editor. 
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Chevron Newsroom

As a contract Senior Brand Editor with Cella at Chevron, I manage the Chevron.com Newsroom — working with subject matter experts and digital artists to create engaging, human-centered, multimedia news stories that support Chevron’s brand. I manage a staff of four content creators and work closely with the project management and legal teams.
 

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Adobe 

In my time at Adobe, I was the lead writer,
editor, and content manager for major global campaigns with multiple components
including video and multifaceted social activations. 

 

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Carbon Health

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TNDC

I have contributed to the blog of the Tenderloin Neighborhood Development Corporation, a San Francisco–based housing nonprofit. 

Example project: “TNDC’s Urban Agriculture Program Is Growing!”

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Amish Roofers

I was the content manager for Amish Roofers in Indiana. 

Example project: “Choosing the Right Roof Color: 8 Key Factors to Consider”

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Adobe 

As a Managing Editor and Content Manager at Adobe, I developed best-in-class magazine-style and tutorial content that inspired and educated an audience of digital artists. I also developed marketing copy, UX copy, video scripts, and more for a wide variety of projects, campaigns, and events (both in person and online).
 

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Adobe 

I was also the chief copywriter for experimental viral marketing campaigns.

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Carbon Health

As a Managing Editor at Carbon Health (the first person in this role), I managed content development across multiple platforms, including web copy, emails, and social media. I was the editorial director for the Carbon Health blog and managed two staff copywriters and multiple freelancers.

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Carbon Health 

I also managed social media content that supported blog content and other marketing initiatives.

Example project: “The Scoop on Juice Cleanses”

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Positional

I was the chief editor and reviewer for the blog of Positional, a startup that develops SEO tools. 

Example project: “Helpful Content & SEO: Updates, Definitions, and Examples”

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